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SolidWork

what is solidworks ? SolidWorks is a popular 3D computer-aided design (CAD) software that is used for creating and designing complex models and assemblies in mechanical engineering, product design, and other industries. It is developed by Dassault Systèmes, a French software company that also owns other popular software such as CATIA and SIMULIA. SolidWorks provides a range of tools and features for creating 3D models, such as sketching, surface modeling, solid modeling, sheet metal design, and assembly modeling. It allows users to simulate and analyze the performance of their designs before manufacturing, including motion analysis, finite element analysis (FEA), and computational fluid dynamics (CFD). It also supports collaboration and sharing of designs with other users through various formats such as STEP, IGES, and STL. SolidWorks is known for its user-friendly interface and intuitive design, which makes it easy for beginners to learn and use. It is widely used in industries such a...

Domain of Digital marketing : Digital Marketing

 Domain of Digital Marketing : 



All the activities which are performed as a part of digital marketing process.


* Website Planning and Development

* Search Engine Optimization ( SEO)

* Search Engine Marketing

* Digital Advertising

* Social Media Marketing

* Email Marketing 

* Content Marketing

* Mobile Marketing

* Affiliate Marketing

* Web / Marketing Analysis

* Online Reputation Management

* Digital Marketing Strategy


Website Planning and Development : 

Website is the backbone of digital marketing and it's plays a very significance role in all digital marketing activities.

  CMS - Content Management System

Website - WordPress, Joomla , Drupal , Wix. 


Search Engine Optimization :

SERP - Search Engine Result Page 

- 1. Inorganic Result

2. Organic Result

How to bring website to the first page of Google SERP ?

Application of various SEO tools and techniques helps s website to appear on the first page of SERP against the search query.


Search Engine Marketing : 

How does Google decided that ad will be visible in search results ?

Deciding factor --

1. Quality of ads

2. Amount willing to pay

3. Selection of keywords

4. Amount competition ready to pay


Digital Advertising : 

Video , Banner

Designing of displayeds and targeting of the right audience.


Social Media Marketing : 

Facebook, Instagram, LinkedIn, YouTube, Twitter.

How to design and target the right audience on social media platforms?

Email Marketing :

Email Marketing refers to target your potential customers through mail.

Website - MailChimp, Drip , Aweber ,   Get response.


Content Marketing : 

Content marketing is a strategic marketing approach focused on creating and distributing valuable , relevant, and consistant Content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.

                  Content Marketing Institute, 2018

Digital marketing is not possible without Content. Content Marketing is part of - 

* Social media marketing

* SEO

* PPC - Display Advertising

* SEM

Mobile marketing is a multi channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets ,and / or other mobile devices, via website, email , SMS and MMS , social media and apps. 

                   Marketo, 2018

 

Affiliate Marketing :

Affiliate Marketing is the process of promoting the other business and in return getting the commission. This promotion is done usually through blogs , website, email , or social media pages.

Like : Amazon associates , flipkart affiliate , Hostgator .


Web Analytics : 

Measuring and tracking the performance of marketing efforts is very important part of digital marketing process.

Google Analytics


Online Reputation Management :

Online Reputation Management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization , individual or other entity on the internet.

It helps drive public opinion about a business and it's products and services.

               Techopedia , 2018

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