Domain of Digital Marketing :
All the activities which are performed as a part of digital marketing process.
* Website Planning and Development
* Search Engine Optimization ( SEO)
* Search Engine Marketing
* Digital Advertising
* Social Media Marketing
* Email Marketing
* Content Marketing
* Mobile Marketing
* Affiliate Marketing
* Web / Marketing Analysis
* Online Reputation Management
* Digital Marketing Strategy
Website Planning and Development :
Website is the backbone of digital marketing and it's plays a very significance role in all digital marketing activities.
CMS - Content Management System
Website - WordPress, Joomla , Drupal , Wix.
Search Engine Optimization :
SERP - Search Engine Result Page
- 1. Inorganic Result
2. Organic Result
How to bring website to the first page of Google SERP ?
Application of various SEO tools and techniques helps s website to appear on the first page of SERP against the search query.
Search Engine Marketing :
How does Google decided that ad will be visible in search results ?
Deciding factor --
1. Quality of ads
2. Amount willing to pay
3. Selection of keywords
4. Amount competition ready to pay
Digital Advertising :
Video , Banner
Designing of displayeds and targeting of the right audience.
Social Media Marketing :
Facebook, Instagram, LinkedIn, YouTube, Twitter.
How to design and target the right audience on social media platforms?
Email Marketing :
Email Marketing refers to target your potential customers through mail.
Website - MailChimp, Drip , Aweber , Get response.
Content Marketing :
Content marketing is a strategic marketing approach focused on creating and distributing valuable , relevant, and consistant Content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.
Content Marketing Institute, 2018
Digital marketing is not possible without Content. Content Marketing is part of -
* Social media marketing
* SEO
* PPC - Display Advertising
* SEM
Mobile marketing is a multi channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets ,and / or other mobile devices, via website, email , SMS and MMS , social media and apps.
Marketo, 2018
Affiliate Marketing :
Affiliate Marketing is the process of promoting the other business and in return getting the commission. This promotion is done usually through blogs , website, email , or social media pages.
Like : Amazon associates , flipkart affiliate , Hostgator .
Web Analytics :
Measuring and tracking the performance of marketing efforts is very important part of digital marketing process.
Google Analytics
Online Reputation Management :
Online Reputation Management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization , individual or other entity on the internet.
It helps drive public opinion about a business and it's products and services.
Techopedia , 2018
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