What is Digital Marketing ?
Digital Marketing is the process of marketing of products and services by using internet and digital devices like computers, tablets , mobilephone etc.
" Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely , relevant personal and cost effective manner " . ( Reitzin ,2007)
Marketing is a process of identifying customers needs and satisfying those needs by delivering the products or services by creating the value for customers as well as for the business.
Key Points : Identifying of needs
Satisfaction of needs
Delivering products or services
Creating value for customers
Creating value for business
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